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"The most powerful element in advertising is the truth."

"The most important thing in communication is hearing what isn’t said."

"You can’t be seen until you learn to see."

"Marketing is no longer about the stuff that you make, but about the stories you tell."

"You cannot bore people into buying your product; you can only interest them in buying it."

"In our overcommunicated society, the paradox is that nothing is more important than communication."

"The aim of marketing is to reduce the need for selling."

"What you show is more important than what you say."

"Authentic marketing is not the art of selling what you make but knowing what to make."